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Future of PR is digital, PR experts tell PR folk

BUSINESS JOURNAL STAFF

Published: January 25, 2010

Jeff Lambert helps CEOs sort through their concerns regarding social networking.

Today, there’s tweeting and friending. Tomorrow, who knows?

“We don’t know what it’s going to be, but we have to be ready for it,” Jeff Lambert, president and managing partner of Lambert Edwards & Associates, last week told members of the West Michigan chapter of the Public Relations Society of America.

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